Question: How was e-marketing changed? Additionally, what might a company want to include in their subject line to attract the attention of their targeted customer?  Edit

Answer: E-marketing has changed the business in various ways as there is instant communication now, data is available with the marketers, there is transparency in demand, encouragement in the innovations, it is proved as the new breed of the influencers, etc. There are several manners that business is changed by the e-marketing like online there is information about each and every product of every company on just one click (Stöttinger, et. al., 2015).
There are various things that a company can do to attract the targeted customers such as full information of the products, early feedback, and solution of the queries within a limited time. Other things like publicity, information about discounts, online advertising, and building partnerships are the ways to attract the customers.
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