Question: What exactly is gamification, and does it help in the retention of loyal customers, as well as help to attract new customers? Edit
Answer: Gamification is the kind of applying game theory and techniques and concepts to the activities related to the non-games. Game theory is the particular twig of mathematics that helps in understanding the decision taken by the individual on the particular subject and the effect of that particular decision on the others (Nicholson, 2015).
Nowadays customers want the engaging experience with any organization; gamification is the best tool for this and for retaining the loyal customers of the company. Gamification is the acquisition tool for the customers and it is highly effective in retaining the customers.
Gamification attracts the new customers as it provides the reward to the new customers and provides the discount between 10%-20%.
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