Question: What is remarketing? And how does it work?  Edit

Answer: In simple words remarketing is the method of connecting the visitors of any particular website who does not have an inquiry or an immediate purchase of the products. It is also the method of the positioning the targeted ads in front of the distinct viewers that has formerly visited the website of any organization.
Remarketing is also known as retargeting. Most of the time remarketing ads are delivered in the image display formats or in the text. Generally, these types of ads are controlled and managed from within Google Ad Words. The images ads that are displayed in form of animation are regularly achieved by the HTML5 or GIFs. A rising number of ads are attractively animated counting video formats (Dey, et. al., 2018).
The working of remarketing is user visit any particular website and gets any information and when the user leaves that particular website it is tracked. Then the user sees the ad on the other website and clicks as to return to the website.

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