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Statistics Help

**Question: **How has climbing the ladder of engagement changed the world of marketing? Edit

**Answer: **Ladder of engagement is a concept that has been established to guide the business organizations towards the right direction. It is known that consumers are the primary strength of every business organization. In this era of digital marketing, ladder of engagement has brought a new light, as it has shown how to use social media to increase the brand awareness (Wang 2015). Thus, this ladder of engagement has shown how to engage consumers effectively in the organizational process by following some key steps, such as- observing, following, visiting, engaging, joining, advocating. Through this process, business organizations can successfully build a long term relation with the consumers. According to this ladder, initially the business leaders will only make consumers aware about the brand and its existence. However, the key objective of the business leader is to influence the purchasing behavior of the consumers and allow them to act as an advocate of the brand, as it will put a long term impact on the behavior of other potential consumers. By using this concept of ladder of engagement on social media platform, leading business organizations has set a milestone in the business world. It has paved the path of success for the business organizations by increasing the market demand. When consumers act as a volunteer for any organization, it increases the brand loyalty and value significant manner, which stimulates the holistic growth of the organization. On the other hand, by using this ladder of engagement, it has become easier for the organizations to gather information about the consumers and monitor their activities, which helps them to understand the preference of the consumers easily. Ladder of engagement has increased the chance of success for organizational marketing strategy significantly, as it has strengthened the relation between the consumers and brands (Cantijoch, Cutts and Gibson 2016). Hence, it can be observed that ladder of engagement has brought stability in the organizational process. Edit

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