Question: Discuss the importance of customer-driven marketing communications, further indicated why marketing utopia is here to stay. Edit
Answer: Communication plays major role in every aspect of business, from manufacturing to marketing. Customer driven communication is a renowned term that refers to all the communication process that is used by the business organizations to grab the attention of their target market (Luxton, Reid and Mavondo 2015). Modern marketing communication process, such as- marketing on social media platforms, obtaining customer’s feedback about the products and service quality, helps the business leaders to understand the requirement of the employees. This is highly important, as it helps the leaders to design and modify their product and price structure according to the preference of the consumers, which puts a positive impact on the market demand of the organization and purchasing behavior of the consumers and to survive in the industrial competition. As customers are the key elements of the business organizations and the primary objective of the business leaders is to meet the satisfaction level of the consumers, customer driven communication helps the business leaders to achieve the long-term target (Luxton, Reid and Mavondo 2015).
As the intensity of the competition has increased significantly in the business world, every business world has used their best weapon to attract their target market. Thus, in order to survive in this competitive world, it has become the essential for every business organization to create perfect marketing strategy to convey their message to their potential consumers, through which they will be able to promote the brand name among the target market. Otherwise, they will not be able to make their footprint in the business world, which is harmful for the organizational growth (Joffe 2015). Thus, it can be understood that marketing utopia can be helpful for the organization to secure the leading position in the industry, so they can convey their brand message accurately to the consumers (Karjaluoto, Mustonen and Ulkuniemi 2015).
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